Augmented Reality (AR) is a technology that enriches the real world with digital elements while maintaining full awareness of the environment. Unlike VR, AR does not isolate the user from reality but adds a new layer of information and interaction to it. It can be compared to overlaying a transparent film with additional information onto a real image.

AR can be delivered through various devices: from smartphones and tablets to specialized AR glasses and advanced HUD (Head-Up Display) systems. A key component of this technology is precise tracking of the device's position and orientation relative to the surroundings, enabling stable and context-aware display of digital content.

AR is most effectively applied in:
  • Logistics and warehousing: Pick-by-vision systems, warehouse navigation
  • Maintenance and operations: Interactive repair and maintenance instructions
  • Sales and marketing: Virtual try-ons, product visualizations
  • Industry: Assembly process support, quality control
The greatest advantage of AR is its ability to provide contextual information exactly when and where it is needed, without requiring the user to disengage from their tasks. This feature makes AR particularly valuable in industrial applications and processes requiring access to information while performing manual tasks.